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Search engine optimization

Understanding SEO

SEO stands for Search Engine Optimization. Search Engine Marketing consists of Sponsored Advertising (pay per Click Advertising) and Natural ranking (Search Engine Optimization).

SEO Techniques and Strategies

Search Engine Optimization techniques rely on the fact that search engines (Google, Yahoo Search, MSN Search) rely on formulas, rules and programs to rank websites effectively for specific keywords/key phrases (search queries). These programs and ranking criteria are not published. They are different for each search engine and can change any time displacing the website ranking for one or all keywords.

Search Engine Optimization experts research different websites and search engines to determine the factors that will improve search engine ranking and visibility. Here are some well known factors for search engine ranking and visibility:

• Page content optimized for key search phrases. Ensure that the content on your site contains words that people may be searching for to find your services.
• In-bound links from popular sites relevant to your industry or service. If a website that has a high-ranking links to your website, it is essentially referring the search engine spiders to your site and giving vote to your site. Search engines give importance to in-bound links from highly ranked sites.
• Make effective use of Page Title and Meta Tags by concisely defining what your website offers. For example: Chicago granite countertops, Chicago land granite fabricators, Chicago granite installers, Chicago Granite, etc.
• Content rich website. If your website has useful content, it will be included in search engine results for relevant keywords. The more visitors you get to read the content, the higher will be your ranking.

We have developed an effective strategy to optimize your site for search engines:

Onsite Optimization Keyword Research and Selection Titles tags Generation Meta tags Optimization ALT tags Optimization Hyperlink Optimization Sitemap Generation XML Sitemap creation and submission in Google Proper linking structure W3C validation of homepage

Offsite Optimization Link popularity analysis Link Generation by one way links Analysis and Reporting

Other ways to improve your search engine ranking

Submit your website to Dmoz.org (Open Directory) in an appropriate category	Improves ranking due to being listed in a reputed directory that is reviewed manually
Yahoo Express Submit	This service allows you to submit your site to Yahoo Search for a guaranteed review. If accepted, your site will be included in natural results for specific keywords relevant to your website. (Submission Fee - $299) http://help.yahoo.com/help/us/express/express-13.html
Yahoo Search Submit	Paid submission in natural results
Advertise your services or products on craigslist.org	This helps you drive more traffic to your site and also increase the ranking due to the popularity inbound link from www.craigslist.org
Classified section of a local online newspaper	Improves ranking due to popularity of the recommending site. Search engines view it as the more legitimate sites to have linking to your website, the more relevant your content is.
Newsletters	Include newsletters, reports as additional custom pages or PDF documents on your website. The good news is that PDF’s are indexable by search engines, so any PDF docs on your website with useful content will be indexed by the search engine and presented for relevant content.
Living website	Search engines (Google) like when the website is being updated. Once again, include Newsletter or Upcoming Events section to keep your site changing for content.
Creates additional custom pages	For example: Frequently Asked Questions, business related tips, free advise, blogs, online forum

Guidelines on writing for search engines
When you write content for the “About Us” or custom pages on your website, include keyword rich text that makes it easy for the search engine spider to rank your site for those keywords. For example: avoid terms like our team, my service and use terms like “company specializing in residential construction” or “residential home contractor”. These are more specific and keyword rich vs. being generic.

Spend time to research all relevant keywords. What May a potential client type into a search engine in order to find your service? Here are some tools that you can use to research relevant keywords for your services or products. Try typing a sample keyword like “construction contractor in Chicago” and see the keyword suggestions offered.

Google Adwords Keyword Tool:
https://adwords/google.com/select/KeywordSandbox

Yahoo Search Marketing Keyword Tool:
http://inventory.overture.com/

How to check if your website is indexed on the Search Engine?

• Go to http://www.google.com/
• In the search box, type your website URL. For example: http://www.icreatestudio.com/ and click search. If your site is indexed, you will see your website on the results page.

To submit your site to Google, go to www.google.com/addurl and submit your website URL along with relevant keywords describing your site. Allow a few weeks for the Google spiders to index your website.

Common Reasons why you cannot find your website on top search engines

1. Your site does not have targeted keywords as part of the title and descriptive metatags.
2. Your site is new or does not have many inbound industry-relevant links. Only if you have numerous external industry-relevant sites linking to your company site, will your site be highly ranked in the search engine results.
3. Your site does not have a lot of content with relevant words. Your site needs to offer informative text that is relevant to your industry and service offered. Work on adding additional content and pages to your website that contain rich keywords or key phrases.

Other Search Engine Resource Sites

• http://www.highrankings.com/tentips.htm
• http://instantposition.com/link_popularity_check.cfm
• http://www.sempo.org/

To request a FREE ICS consultation, please call 630-661-2200 or send email to seo@icreatestudio.com with your phone number.

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